Campaign Management

Multi-Channel Campaign Management #

Plan, execute, and analyze marketing campaigns across multiple channels with Flowmatix’s comprehensive campaign management tools. Reach your audience at the right time with the right message.

Campaign Types #

• Broadcast Campaigns: Send messages to large audience segments
• Drip Campaigns: Automated sequences based on triggers
• Event-Based Campaigns: Triggered by specific user actions
• Scheduled Campaigns: Time-based message delivery
• A/B Test Campaigns: Compare different message variations

Campaign Builder #

1. Define Audience: Select target segments and criteria
2. Choose Channels: Select WhatsApp, SMS, Email, or multi-channel
3. Create Content: Design messages using templates or custom content
4. Set Schedule: Define timing and frequency
5. Configure Tracking: Set up analytics and conversion goals

Performance Analytics #

Track campaign performance with detailed metrics:

• Delivery rates and open rates
• Click-through rates and conversions
• Engagement metrics and response rates
• Revenue attribution and ROI

Optimization #

Use campaign insights to optimize future campaigns, improve targeting, and increase engagement rates through continuous testing and refinement.